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Toyota released their 2013 Toyota Camry commercial on air as well as on YouTube on September 29, 2013. Under the published video on YouTube, Toyota wrote and I quote “Toyota Camry SE isn’t just a reliable car. It’s a heck of a thrill ride”. They also used hashtag , such as #Camry #Thrillride. Under the YouTube video, there was an interesting comment which said “How sad they need a thrill ride to make this car fun!” The commercial started off in a huge obstacle course, with ramps, loops and tunnels. Then, they showed people describing what they thought about the car. Later on, it shows the people who rode the car with a professional driver’s reaction. You see the people get into a black Camry. They showed the car driving over the ramps, going around the loops, and spading through the tunnel. The test rider’s reaction showed as if they were on the Raging Bull at Six Flags. When the test rider got out the car, they looked ruffled. Who was this commercial’s target market audience? Who was this commercial advertising for? Was the commercial geared towards reckless drivers? Where would you be able to drive this car and make use of the speed? The only place where there is no speed limit is on the Autobahn in Germany. This commercial will influence the consumer to test the speed and the liability of the car. People will buy this car and want to imitate the driver on the commercial. Not only will adults want to test the limits but, if a parent buys this car and their teenagers drive it, they will be more than likely tempted to exercise reckless driving. Please tell us what you think about this commercial and its influences.